topology is a scientific study of position. It possesses the ability to prove that two objects, despite their apparent differences, can be deformed continuously to be proven equivalent. High-dimensional objects such as data held by many businesses are often difficult to visualize and highly sensitive to deformation. However, by applying continuous deformation and topologically transforming them through the application of business science methodologies, we can yield new insights. Based on these insights, new challenges can be defined and tackled with greater precision.